ALASKA AIRLINES | SWELL DEALS
We partnered with Surfline, the leading surf forecasting site, to give surfer dudes and dudettes Swell Deals on flights to Hawai’i. The idea was simple — the bigger the waves got, the bigger the discounts.
The promotion inspired the development of “smart sales” for Alaska and continues to drive growth for the company.
Winner of Adweek’s 2020 Media Plan of the Year
Winner of 3 ADDY’S at the 2021 AAF Seattle Awards
