AUDI | MLS
The task — come up with a social first idea to reveal the official vehicle of the MLS Cup that also ladders up to Audi’s Goals Drive Progress initiative. Ah, and get it all done in two weeks.
We threw a lot of idea darts at the board on this one. In the end, we thought it’d be neat to fill a goal with 2,000 soccer balls, reward 40 fans on social with tickets to the MLS Cup, and donate said soccer balls to MLS Academies.
