DIABLO IV
For the widely anticipated launch of Diablo IV, we tapped into the one thing we knew would happen — millions of players would die horrific deaths.
Then, we tapped the one mortal soul who could rival the Queen of the Damned herself, Megan Fox, to eulogize as many gamers as possible.
She killed it. This happened. Diablo IV was the most successful launch in Blizzard Activision history. There were 14.4 million views on TikTok. And I was lucky enough to be a teeny tiny part of it.
A couple of the many eulogies that were dished out:
In tandem with #DiabloDeaths, we immortalized the first 1,000 fans to evade death and beat the game on hardcore mode. How? By etching their names onto a statue of Lilith and unveiling it at Blizzard HQ.
Raised hell with:
Matt DeMilner, AD
Caroline Johnson, Senior CW
Geoff Vreeken, CD