GILLETTE
Problem:
Gillette Shave Club is only advertised towards men.
It's also trailing way behind cheaper options like Dollar Shave Club and Harry's.
Solution:
Rebrand their Shave Club in a way that's appealing to anyone and everyone with hair.
Gillette's no longer the "The Best a Man Can Get." It's "The Best Anyone Can Get."
The Whoever Whatever Shave Kit:
PRINT:
WEBSITE:
Art Director: Bessie Chang
Co-writer: Matt Johnson