GILLETTE

Problem:

Gillette Shave Club is only advertised towards men.

It's also trailing way behind cheaper options like Dollar Shave Club and Harry's.

Solution: 

Rebrand their Shave Club in a way that's appealing to anyone and everyone with hair.

Gillette's no longer the "The Best a Man Can Get." It's "The Best Anyone Can Get."

 

The Whoever Whatever Shave Kit:

gillette_box_closed.png
gillette_box_open.png
gillette_box_open.png
gillette_package_closeup.png
gillette_products.png

PRINT:

gillette3.jpg
gillette_1.png
gillette_2.png

WEBSITE:

gillette_web_mockup.gif
Artboard_1-2.png
Artboard_1.png
Artboard_1-1.png

Art Director: Bessie Chang

Co-writer: Matt Johnson