CHAPSTICK

It's nearly impossible to finish an entire tube of Chapstick without losing it or putting it through the wash. Just ask Conan O'Brien. 

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So, we decided to give people a reason to hold on to one.

COUPONS:

To launch the rewards program, coupons will be scattered in places where you typically lose Chapstick such as the Uber you just took or the public bathroom in that department store. Another good placement idea would've been my couch.

CHAPSTICK REWARDS APP:

Codes will then be placed inside the bottom of a Chapstick so that once you finish one, you can plug the code in to claim prizes. 

INTERACTIVE PRE-ROLL:

AMBIENT:

Stickers will be placed around the city in spots Chapsticks go missing to inform those of potential rewards. This is the closest I've gotten to being a graffiti artist.

 

Art Director: Katherine Stewart

Photographer: Cinthya Zuniga