AAA

AAA wants to tell a younger audience that they're still the best in roadside assistance.

DIGITAL:

Sponsored videos appear when a user posts about their #flattire, when they're #outofgas and of course the dreaded #lockedout.

There are subscriptions to movies, snacks, pet toys, beauty products, you name it. So, why not subscribe to roadside assistance?

Art Director: Bessie Chang